HYDERABAD, August 8, 2024 – The Indian School of Business (ISB) Executive Education, in partnership with Emeritus, has unveiled a groundbreaking Certificate Programme in Healthcare Management. This innovative 12-week online course aims to bridge the critical gap between clinical expertise and business acumen in India’s rapidly expanding healthcare sector.
Developed in collaboration with the Max Institute of Healthcare Management, the program responds to the pressing need for skilled healthcare leaders as India’s medical market is projected to reach USD 320 billion by 2028, growing at a 12% compound annual growth rate (CAGR).
Transforming Healthcare: ISB-Emeritus Program Addresses Industry Shifts
The healthcare landscape in India is undergoing a significant transformation, driven by:
- Technological advancements
- Changing patient expectations
- Need for efficient management practices
The ISB-Emeritus healthcare management program directly addresses these changes, offering a curriculum that combines cutting-edge theories with practical applications.
Mohan Kannegal, CEO of India and APAC at Emeritus, emphasized the program’s importance: “This certificate course equips professionals with key skills in financial oversight and strategic planning, bridging the gap between clinical expertise and strategic leadership in healthcare management.”
Merging Medical & Business Skills
The Certificate Programme in Healthcare Management targets:
- Healthcare professionals seeking leadership roles
- Mid-level healthcare administrators aiming to enhance managerial skills
- Medical professionals planning to launch healthcare ventures
Learning Outcomes:
- Optimize healthcare finances for sustainability
- Develop effective healthcare marketing strategies
- Master healthcare accounting and capital management
- Apply operational frameworks through real-world case studies
- Enhance patient experience while meeting organizational goals
Innovative Curriculum Structure
The program offers a dynamic learning experience:
- Self-paced video lectures by ISB faculty
- Case studies featuring top healthcare organizations
- Healthcare marketing and strategic management projects
- Live masterclasses on:
- AI in Healthcare
- Total Quality Management
- Healthcare Fraud Detection
- Healthcare Analytics
Core Modules:
- Healthcare Accounting Essentials
- Financial Analysis for Medical Organizations
- Process Optimization in Healthcare Settings
- Achieving Operational Excellence in Hospitals
- Capital Raising for Healthcare Ventures
Growing Demand for Healthcare Leaders
According to the Healthcare Industry Report by India Brand Equity Foundation, demand for Indian healthcare professionals is expected to double by 2030, both domestically and globally. This surge highlights the critical need for skilled managers to lead the sector’s transformation.
The ISB-Emeritus healthcare management program aims to nurture a new generation of leaders equipped with advanced knowledge to navigate the complex healthcare ecosystem effectively.
Enrollment Details
| Aspect | Details |
|---|---|
| Eligibility | Graduates (10+2+3) or Diploma holders from recognized universities |
| Start Date | September 12, 2024 |
| Duration | 12 weeks |
| Fee | INR 1,20,000 + GST |
| Certification | Awarded upon successful completion (minimum 70% grade) |
For more information and to enroll, visit the ISB Healthcare Management programme website.
This pioneering healthcare management program represents a significant advancement in medical education, poised to shape the future leaders of India’s dynamic and rapidly growing healthcare industry.
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