No Thu Thu Abhiyan: Noida Authority Launches Cleanliness Campaign to Curb Public Spitting

NOIDA, India, July 27, 2024 — In a proactive effort to enhance public health and cleanliness, the Noida Authority has introduced the “No Thu-Thu Abhiyan.” This campaign, launched on Saturday, aims to eliminate the practice of spitting paan and gutkha in public spaces.

No Thu Thu Abhiyan Campaign Highlights

Objective: To eradicate public spitting and promote a cleaner Noida.
Activities: Street plays and public awareness drives to educate residents on the harmful effects of spitting and the importance of hygiene.
Locations: Evergreen Market in Sector-41 and Central Market in Sector-50.
Participants: Involvement from NGOs, city volunteers, and Noida Authority officials.

Noida Authority Launches Cleanliness Campaign Points

Cleanliness Improvement: Aim to elevate Noida’s ranking in national cleanliness indices.
Continuous Effort: This is an ongoing initiative, not a one-time event.
Leadership: High-ranking officials and community leaders are at the forefront of this campaign.

Noida Authority Launched No Thu-Thu Abhiyan Detailed

Initiative and Activities

The “No Thu-Thu Abhiyan” kicked off with engaging street plays in key markets, highlighting the adverse effects of public spitting and the importance of maintaining cleanliness. Volunteers cleaned public areas, including walls and community toilets stained by paan and gutkha. This initiative saw participation from 102 members of the Institute of Livelihood Research and Training (ILRT) and the Guide Fortune Committee, along with senior officials from the Public Health Department.

Dr. Lokesh M, CEO of Noida Authority, stated, “This campaign is part of our broader vision to make Noida one of the cleanest cities in India. We are not only focusing on cleaning but also changing the public mindset towards spitting in public spaces.”

Gaurav Bansal, a senior official, emphasized, “Our efforts will continue beyond today. We aim to instill a sense of responsibility among the residents to maintain cleanliness.”

Impact

The campaign is designed to bring about a significant behavioral change among Noida’s residents. By addressing the root cause of public spitting, the Noida Authority aims to create a cleaner, healthier environment for all. Continuous monitoring and community engagement are key to the campaign’s sustainability and long-term success.

Public spitting, particularly of paan and gutkha, has been a persistent issue in many Indian cities. It not only deteriorates the aesthetic appeal but also poses significant health risks. The “No Thu-Thu Abhiyan” seeks to address these challenges by engaging the community in cleanliness activities and raising awareness about the adverse impacts of spitting.

The “No Thu-Thu Abhiyan” is a commendable effort by the Noida Authority to tackle a long-standing public health issue. With continuous efforts and active community participation, Noida is set to become a cleaner, more hygienic city. Residents are encouraged to support this initiative and contribute to making Noida a top-ranking city in terms of cleanliness.