The entertainment landscape in Las Vegas has reached new heights with the opening of ‘The Lab’ at Area15. This new gaming hub is a haven for technology enthusiasts and adventure seekers alike.
‘The Lab’ offers a variety of tech-driven games and interactive experiences. It includes Area15’s first-ever proprietary gaming attraction, Origin Quest. This scavenger hunt is a narrative-driven adventure that invites guests to explore the enigmatic origin story of Area15.
As part of the Multiverse Maintenance crew, players team up with characters Newt and Ritchie. They work together to uncover secrets and solve puzzles. Guests use their smartphones to navigate through six stations scattered across Area15. Each station reveals a part of the puzzle about ‘Particle A15’, the force that makes Area15 unique.
Other attractions at ‘The Lab’ include an augmented reality (AR) dodgeball game and a laser maze. In the AR dodgeball game, players dodge and throw virtual balls in a dynamic environment. The laser maze challenges guests to maneuver through a web of lasers without breaking the beams.
One of the most talked-about experiences is Bot Breach. In this virtual reality (VR) game, players defend Area15 from a seemingly harmless robot. They use blasters to transform the robot’s rage into a dance-off.
Winston Fisher, CEO of Area15, expressed his excitement about the new attractions. He said, “Area15 is not just redefining what an entertainment complex can be. We are setting a new standard for what an amusement park should offer. The Lab is a personalized playground of the future. Here, each visitor can design their own unique adventure.”
The Lab is more than just a collection of games. It is an environment where the extraordinary becomes expected. Every visit promises an unparalleled adventure in storytelling and innovation.
In addition to The Lab, Area15 has partnered with Superplastic to create the designer toy brand’s first-ever experiential attraction. There’s also Universal’s first permanent horror experience outside of its parks and a new John Wick experience coming to Area15.
The opening of ‘The Lab’ marks a significant milestone for Area15. It cements its position as a leader in the global attractions industry. It stays true to its promise of providing new forms of entertainment. Guests can customize their own futuristic fun like nowhere else.
Visitors of all ages can design their own adventure at Area15. They can blend state-of-the-art technology with creative storytelling. The ever-changing roster of new offerings ensures there is something exciting for every guest.
The centerpiece of The Lab’s new experiences is Origin Quest. This pioneering, narrative-driven scavenger hunt invites guests to unravel the enigmatic origin story of Area15.
The Lab’s array of VR and AR attractions provides a diverse range of experiences. There is something uniquely exciting for every guest, young and old.
The opening of ‘The Lab’ kicks off the summer travel season. It is expected to attract visitors from around the world. They will come to experience the future of entertainment in the heart of Las Vegas.
With ‘The Lab’, Area15 continues to push the boundaries of immersive entertainment. It offers a glimpse into the future of amusement parks and gaming hubs. It’s a place where technology and creativity come together to create unforgettable experiences.
As Las Vegas continues to evolve, ‘The Lab’ at Area15 stands out as a beacon of innovation. It is a testament to the city’s enduring spirit of reinvention and its commitment to providing cutting-edge entertainment.
For those looking to experience the latest in interactive entertainment, ‘The Lab’ at Area15 is now open. It invites guests to step into a world where the extraordinary is the norm and every visit is an adventure.